Branding

You Gotta Love it! In IMC, a brand is a collection of feelings toward an economic producer; more specifically, it refers to the concrete symbols for the brand, such as its name and design scheme. A brand is a symbolic embodiment of all the information connected to a company, product, or service.

A brand further includes the feelings that are produced when the above are encountered. Such feelings are produced by an accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media.

Brand communication

is at the center of IMC. All aspects of the customer’s experience are focused around one core branding strategy.

Brand communication serves to create associations and expectations. IMC works to establish positive, seamless branding communications to include an explicit logo, consistent fonts, color schemes, and symbols. These are developed to represent a brand's implicit values, ideas, and personality. Such efforts encourage brand culture, which attracts individuals based on personal philosophies... again, making them fall in love with the products or services offered.

Customer Insight

Branding isn't a guessing game. It is precise. It is based on a strategic planning process that begins with researching demographics, customers, and their needs. At the core of IMC is customer insight - based on marketing research with a goal of gaining a deep understanding of customer motivations and desires - all to make strategic and synergistic execution of communications possible.